& Content Writing
COPYWRITING
“I don’t know what copywriting or content writing are, but I think my business might need them”
Well friend, you’ve found the right place. Here is your quick crash course on copywriting and content writing.
Copywriting vs. Content Writing — What’s the Difference?
Copywriting and content writing have a common denominator…words. What makes them different is the purpose they serve. So let’s clear that up a bit:
Copywriting is persuasive writing that’s designed to drive action. That could be signing up for your newsletter, booking a discovery call, or purchasing your best-selling herbal blend. The goal? To convert.
Content writing, on the other hand, is more educational or informative. Think blog posts, how-to guides, or articles that share your knowledge. The goal? To build trust and nurture your audience over time.
Both are valuable and needed. But if you want to grow your business & and get those dreamy aligned clients through the (virtual) door, you need strong copy.
“But why do I need a professional to write words for me?”
Fair question.
And hey, maybe you’ve written your own website or whipped up some Instagram captions before and thought, “This isn’t so bad.”
But here’s the thing: writing for your business is not the same as journaling your thoughts or even sharing wellness tips with your community. Your words have a job to do — and when they’re written strategically by someone who knows what they’re doing, they can do a lot more than just “sound nice.”
Here’s what professional copywriting brings to the table:
It attracts the right people.
The kind who are already looking for what you offer. (You want them to feel like you’re reading their minds!)It builds trust, fast.
In the holistic space, connection matters. People need to feel safe, seen, and understood before they ever hit “book now.” Great copy helps you do that in seconds.It clearly communicates your value.
Even if you’re not a “salesy” person (especially if you’re not a salesy person), professional copy can showcase what makes your services powerful — without sounding pushy.It drives results.
Whether that’s more bookings, more email signups, or more product sales, great copy turns interest into action.It frees you up to do what you do best — helping people heal, grow, and thrive.
Most importantly
And it supports your well-being too, giving you space to rest, recharge, and thrive — just like you want for your clients.
Now you know why copywriting and content matter.
Here’s what I bring to the table.
You’re already sold on the power of great copy so you don’t need another crash course. You need the right person to take it off your plate.
In case you missed my introduction, I’m Lydia, a copy & content writer, graphic designer, and marketing strategist for holistic wellness businesses. My words and designs help you serve your current clients better, attract your next dream ones, and actually reclaim some of your time and headspace in the process.
Here’s what I can help you with:
Website Copy (homepages, about pages, service pages, and more)
Social Media Captions
Email Sequences + Newsletters
Lead Magnets & eBook Guides (my personal fave)
Blogs & Long-Form Content
Online Product Copy
…and more, depending on what your business needs most.
Whether it’s a one-time project or an ongoing retainer, I write with your voice in mind and your audience in heart. My style is empathetic, conversational, and strategic — and my top priority is that your people feel seen, understood, and ready to take the next step with you.
